Instagram is a powerful platform for all kinds of people to prove their identity among billions of audiences. There are more than one billion monthly engaging users on Instagram, and users post about 100 million content per day. Instagram has a higher engagement level compared to Facebook and has a vast audience than Twitter. Because of this enormous audience engagement, most brands and entrepreneurs use Instagram to grow their business with larger audiences.
With huge audiences and business people on Instagram, it provides a way to find new products or services, grow your popularity, and build your personal brand. Instagram provides an excellent opportunity for freelancers to gain customers for their business with a large network.
Read out the below article and gain some important tips to grow yourself as a freelancer on Instagram.
1. Approach Through Your Bio
If a person wants to know about you, the first glance will be your profile. Instagram provides you with 150 characters to show your talent. As a freelancer, show your talent on your bio content and make people understand your profession from your profile itself. Get a potential client from your interesting bio and add personality to your profile to the viewers.
Your bio is the right spot to include the following content for your viewers,
- Instagram allows you to include only one link that too on your bio. So, choose either your website link or the landing page where you want your audience.
- Prove your uniqueness in your content with 150 characters.
- Include your contact information like your mobile number, mail id, and also your business location for your clients to find you and contact you directly.
Grow your potential clients starting from your profile to clarify their doubts and join with you for doing business.
2. Content Planning
Engaging content is not only for the business people to grow their brand or get potential followers. Though you are a freelancer, it is essential to concentrate on creating engaging content to attract potential clients interested in your business. Know your audience’s interest and make content accordingly to improve your profile visibility. The only way to target your clients is your content.
For example, if you are a content writer and searching for clients, show your best content on each of your posts to attract potential customers or business people to your page. Or, if you are a photographer, capture attractive images in unique form and post them as your daily caption. When your content appears on the feed, they may approach you to capture images for their Instagram account. Make your own authority in your specific field and grow your business as a freelancer on Instagram.
3. Set Your Goal
Anyone on the earth will definitely have some ultimate goal to achieve. Likewise, users on Instagram will also have some objectives to achieve either on their business or for themselves. As a freelancer, if you have not yet set any goal, here are some points to consider for creating a goal before engaging yourself on Instagram.
- Using Instagram only for promoting your products and brands.
- Increase engagement for your Instagram account.
- Creating awareness about your freelancing work to increase your revenue.
- Getting more clients and potential followers to your Instagram account
- Gain the opportunity to show your talent by tying up with other businesses.
Since your motive on Instagram is to achieve as a freelancer, first engage your audiences and follow many business people or brands. You will get huge opportunities to show your talent from the brands. Build your skill by posting content daily on your feed and increasing your popularity.
4. Engage Audiences Through Instagram Stories
Instagram launched an interesting feature called Instgaram stories, where you can post videos or images in a slide-show format for 15 seconds. Each person will have different thoughts and prefer to share them with their friends and audiences. Prepare entertaining content to boost views for Instagram stories and increase engagement with your followers. You will achieve a massive response among your followers because more than 5 million people on Instagram use stories daily by sharing and viewing the content.
People may connect to you on a personal level if you are posting engaging stories daily. You will not be sure that all your followers will watch your content. But if you post on stories frequently, there are many chances to view your content since the stories appear on the top of your follower’s homepage. There are some additional features listed below to create engagement among your followers.
- Question Sticker – When you use this question sticker, you can clarify your follower’s doubts regarding your business.
- Poll Sticker – Know how many people of your followers show interest in your freelancing business.
- Countdown Sticker – If you are going to give a new exciting update, create curiosity among your followers using the countdown sticker with time or date.
- Quiz Sticker – If you want to know your audience’s interest, try out using the quiz sticker.
5. Promote Your Ideas Using IGTV
Instagram introduces IGTV as the most engaging feature to share people’s ideas in a long-form of video. Instagram usually accepts videos of 15 to 30 seconds on your feed where users find difficulty in expressing their thoughts. As an advantage for freelancers and business people in growing their accounts, IGTV was launched. Most people show interest in watching long videos to get clear information and also share their thoughts briefly in an understanding manner.
Make your freelancing story as an IGTV video and share your exciting experience while gaining knowledge. You will get real likes for your video and know the interest of your followers by tracking the engagement level on your IGTV video. Publish your thoughts in a way to create opportunities for your freelancing business.
6. Make Tutorials For Beginners
Shoot a tutorial video for beginners about your freelancing business and teach them to grow their careers. Create a video series explaining your business in multiple videos and keep your audiences engaging on your Instagram account.
Using this technique, you can create a good relationship with your audiences and get more offers to grow your freelancing business level. With your video, you will know your loyal audiences and gain opportunities from various business people or individuals by giving an offer. Tutorial videos are the best to showcase your talent among billions of users and also gain new followers to your account.
Instagram is the perfect place to grow your popularity both for the individual and business people. Gain more engagement with your entertaining content and improve your visibility among a broader user base. Gather potential clients with your exciting profile. Also, connect with other freelancers who will support you in the future. Earn opportunities from many brands with your own creativity and maintain a good bonding with your followers.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.