This year, Distinctive Assets, (the company that assembles and distributes the bags for the Oscars and many other awards shows) says it’s focused not just on premium products, but on companies with an ethical focus. Distinctive Assets founder, Lash Fary, told InStyle, “The companies we are featuring embrace diversity, inclusion, health, and philanthropy and are giving back to their communities and the world at large in significant ways.”
More instant gratification type items include LOCI vegan sneakers, beauty products from Hotsy Totsy Haus, British M Annatto Hair Oil, and Miage Transformative Skincare, as well as Elixinol good Night CBD capsules, a Taiyi Institute sound acupuncture device, and a Muse S brain sensing headband complete with sleep and meditation tracker (via InStyle).
If it seems difficult to tell how these items represent diversity or philanthropy, there’s also a PETA hammer for breaking into cars (to save overheated dogs of course!) and a copy of “Change-Maker Village,” a children’s book designed to teach anti-racism to the under-10 set. Though Fary added that “a great gift has nothing to do with a price tag” when talking up the bags to InStyle, it’s a bit hard to take that statement at face value when the face value is, in fact, five figures. Then again, where does opulence belong if not at the Oscars?