The new freelance service by LinkedIn called ‘Marketplaces’ can be used by the 740 million people who are using the platform to find and connect to freelancers around the globe, which is set against the publicly traded firms such as Upwork and Fiver, as reported by The Information.
They will also facilitate payments on the platform through the development of a digital wallet. Helping LinkedIn expand their incentivize content creators to help them stay working on the platform.
As a key platform for human resources operations, the new freelance service can also help LinkedIn expand efficacy.
LinkedIn’s previous freelance connection tool called “ProFinder” is very helpful for entrepreneurs to search for relevant freelancers and reach them out for work. ‘Showcase services feature’ can be activated on the user profile in order to show up for relevant offers, which enables the profile to be displayed for relevant queries and jobs.
But this time it has taken one extra step by actually facilitating connection and deals on the platform.
One of the positive aspects that pandemic has brought for freelancers is work from home which does not restrict people by locality or geography and people can choose from a much broader pool of freelance talent, also expanding opportunity for the app’s hundreds of millions of users.
It could also boost advertising opportunities, by providing freelancers proper means to pay to promote their services on the marketplace.
LinkedIn is also working for the content creators these days and providing new advertising and promotional opportunities through the app’s most influential users. LinkedIn’s Editor in Chief Dan Roth recently said that “creators are very important for us. People who share their voice to help to build up the community – whether that is by creating original posts, stories, videos, articles, etc. also sharing news and links and explaining why they’re worth your time; etc. – help us all see what is possible and what is about come.”
LinkedIn will soon be able to offer you new ways to earn benefits from monetary incentives, which in the future can help you to further build a professional profile and industry standing.